How you showcase your jewellery is a crucial factor that might influence your success in the marketplace. It is crucial to tailor your jewelry display to your target consumers since customers do not always know what they are searching for when buying jewellery.
Display jewellery in a way that is appropriate for the kind of jewellery you are showing.
Your customer’s own taste and fashion sense likely influence the jewellery you stock and sell. If your store specialises in selling expensive, one-of-a-kind items, you should put extra effort into showcasing each item individually. It’s crucial that you think about the specific items you’re selling. Black velvet or black fake leather will bring out the best in jewellery set with precious stones. Beads, polished pebbles, rope, and wire may all find their way into some of the most eccentric wares. The display may be more interesting if it made use of different textures and colours. Chocolate, linen, and the wood collection are just a few of the many hues at your disposal. Take a moment to think of some descriptive words that might work well for your collection of jewellery. Consider if your jewellery is more laid-back and playful, or more refined and elegant. You may let your screens adapt to the language used to describe them.
Put mirrors of varying sizes and shapes at strategic locations around your shop.
When putting on jewellery, customers will want to see how it looks from all sides. Customers are more likely to make a purchase if they are able to try on garments, and this is facilitated by the presence of mirrors. Placing mirrors at salespeople’s workstations allows you to check in with them more often and see if they need any help. Having hand mirrors on the back of the counter allows customers to see the jewellery from every angle, including the back of the neck and up close.
Emphasize the jewels.
Take cautious that your wares are not overshadowed by the rest of your display. It’s tempting to go overboard while designing a display, but remember that sometimes less is more. To better understand the role of each screen in your setup, step back and take a good look. If you are unable to justify the presence of a certain ornament, it is probably best to do without it. In any case, it’s always good to take a step back and ask oneself if the clothes or the jewels are more noticeable.
Consider how easily transportable your screens need to be.
You’ll need displays that are simple to clean and relocate if you put jewellery on show during business hours but store it away at night. Take into consideration the distinction between fixed and mobile screens. Shops that mostly do their business on-site benefit more from stationary displays. Owners who spend a lot of time selling their wares at flea markets and conventions will like lightweight, portable displays. Actually, it’s not impossible that you’ll need both.
Take care to maintain order.
Customers’ frustration level might rise quickly if their jewellery becomes tangled. Earring cards, necklace holders, and foldovers can help you keep track of your inventory. They’re also malleable, so you can give your company a uniform appearance. Also, it’s annoying to come across a greeting card that’s missing an earring. Pick exhibits that you won’t have to spend too much time straightening up during the day.
